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Internet Media News

April 11 , 2007
Online Advertising market grows to $263 million in third quarter 2006 - November 2006,
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April 11, 2007
The Australian online advertising market grew 57.5% over the same quarter in 2005 to reach $263 million for the three-months ending September 30, 2006, according to the September 2006 Online Advertising Expenditure Report released today by the Audit Bureau of Verification Services (ABVS).
Read More..

Website Tracking Management Features

Website Tracking Management is a smart web application that can track and analyze all web traffic on your site (s). With the best reporting functionality it helps to identify the main sources of quality traffic that resulted in increased conversion rates and sales. It offers the following features:

Check which ads or which referring links (including links in search results on search engines) have resulted in particular actions and sales.

 

Track the performance and optimize all of your marketing campaigns, including pay per click, banners advertising, email and affiliate marketing.

 

Discover new advertising sites and search engine keywords that you can make use of to get more quality traffic and higher conversion rates.

 

Track sales, downloads, signups, loading of important pages and see where the visitors that performed these actions originally came from.

 

Watch the trends for years, months, days, weekdays and even hours.

 

Use invisible to the visitors PHP tracking if your site is built with PHP.

 

Find out the most effective versions of marketing copies and web pages by using the built-in split tests functionality.

 

Examine the path of every visitor and see all actions and sales that the visitor performed while browsing the site.

 

Monitor activity of particular visitors and groups of visitors.

 

See general statistics for your sites, such as number of unique visitors and number of requested pages. Compare these numbers between natural and paid traffic.

 

Detect click fraud.

 

Track all web traffic on your site or the sites of your clients. Use the product as a general statistics package for small and medium sites (it can track absolutely all activity on the sites).

  One of the most powerful tracking engines on the market: tracks visitors using cookies and IPs, it just won't let your visitors go unnoticed. Combined with PHP tracking the visitors will be tracked correctly even if they will completely switch off cookies and javascript in their browsers.
  Reports caching. Work conveniently even with large amounts of the statistical data. Use Smart caching to continue working with the fast reports in real time and load the slow reports from the cache.
  Precisely choose to which entry point in the visitor path actions and sales should be attributed to.
  Track actions, sales, split tests, campaigns and more.
  Detailed real time reports for sales, products, actions, split tests, referrers, search engines, search keywords, visitors browsers and more.
  See conversion rates for actions and sales; and return on investment (ROI) for campaigns and campaign groups
  Track multiple sites.
  Several different ways to track visitors: with Javascript, using plain HTML and even with PHP (which makes tracking invisible to the visitors).
  Statistics for countries (see sales per country, actions per country and more).
  Create unlimited campaigns and campaign groups.
  Specify costs for a campaign either per click or as totals.
  Use A/B split tests to find the most effective marketing copies and web pages.
  Catch loading of important web pages with actions.
  Actions could be configured to redirect the visitor to a pre-defined URL (very useful when tracking downloads).
  Monitor particular visitors and visitor groups activity.
  Complete visitors paths are available as a separate report.
  Find visitors statistics using their IP.
  Save interesting reports in your personal "My Tracker" section for easy access later with only 2 clicks.
  Print reports.
  Export reports in Excel/CSV format.
  Use powerful filters in the reports that help to display only the data that you need.
  Sort reports by any available column.
  Add and edit tracked sales manually.
  Additional statistics for screen resolutions, screen color depth and Flash versions.
  Dynamic flash charts are available for all the reports in the report constructor.
  Duplicate events protection (duplicate clicks, duplicate sales and more).
  For every sale it is possible to track total value, product name, product quantity and a custom order id from your own sales system.
  Track the names of your visitors (names of the registered users, names that the visitors specify during the purchase). See the names of the visitors instead of their IDs in various reports.
  Fallback file based storage for redirect URLs which will make redirect-based actions and split tests work even when it is not possible to connect to the database for whatever reason.
  Statistics is available in aggregated form and as a log of the latest events.
  Optionally disable storing of visitors paths and information about visitors without referrers to significantly reduce the space that statistics uses in the database.
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